How it Works
Storypix is a new podcast format that integrates video with an interview into a single platform. Swipe through the videos as you listen to the interview. The audio will keep playing even if your lock your phone, so you can keep listening on your commute or your coffee break.
The power of visual communication
Text is no longer the best communication tool: video and podcast formats are quickly replacing traditional newsletters, because they are more personal, richer in information, and our minds process it much faster. Videos are shared more easily and studies have shown that companies who utilize this see improved growth.
But creating a video content can be intimidating on various levels. How can you produce high quality, personal stories? How do you make something authentic? When will you find the time to edit all your material?
To address these challenges, we at Storypix have developed a new format that is unintimidating to produce, has a quick turnaround, and gives your audience an authentic experience of your organisation.
How we create a campaign
The Storypix team will organise a session with you to find out what values, mission, and stories are central to your core idea. We will then create a series of interviews with several members of your team, discussing their motivations and relationship to your organization. Our aim is to capture the essence of our subject purely through audio. After the interview we film footage of the day to day life of the subject, which will then be combined into an interactive podcast.
The mobile language
We record everything on mobile phones, to make sure that we stay close to the intimate language we all use for sharing videos with friends and families. Our core mission is authenticity and creating a visual language people can intimately relate to. Since the videos can be swiped through we are not limited to any length, so all the nuance of a particular story, person, or idea can be explored.
Getting your message out
Get on a billboard
We developed a billboard format that every story can be previewed on as a six-second moving image, with a headline and a QR code that people can scan with their phones, taking them right to the story. A screen can be placed in a lobby of an organisation, to inform visitors or colleagues, Or placed on street level to inform an audience what’s going on in the building and what’s coming there soon.
You can tap into the power of Instagram, LinkedIn, Facebook, and Twitter by sharing your stories across your social media channels. We work within the framework of each format to make sure people can access each full story on their devices. For more targeted campaigns that resemble a newsletter or company briefing, you can share these stories to your clients, colleagues and network.